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Distinguished Eagle Rock Chiropractor Releases New Website, Branding

Chiropractor Michael A. Mendoza, DC, a specialist in providing pain relief for lower back pain, fibromyalgia, headaches, auto and personal injuries and more, has released a new website reflecting his clinic’s updated brand. Formerly California Chiropractic, the web presence better reflects Mendoza’s highly personal “small town” approach to client service as Mendoza Chiropractic.

Pasadena, CA - July 10, 2013 – Dr. Michael Mendoza, an Eagle Rock chiropractor who draws patients from Highland Park, Pasadena, Glendale and other areas of Northeast Los Angeles, has announced a rebranding and launch of a new state-of-the-art website. The new website and branding better reflects Mendoza’s commitment to providing pain relief solutions to locals who require chiropractic care.

Formerly “California Chiropractic”, Mendoza states that the business name, which he inherited when he purchased the practice in 2006, was never effective due to the name casting “too wide of a net.”

“My practice is so customized to this region that ‘California Chiropractic’ just never captured my commitment to this small, beautiful area of Los Angeles,” said Mendoza. “It sounded too much like a big chain and I don’t use a wham-bam, conveyor belt approach to healing. After considering ‘Eagle Rock Chiropractic’, I finally settled on the name that made the most sense: ‘Mendoza Chiropractic’”.

The website and branding, designed by local boutique marketing firm, BrightBulb Solutions, features a new design, logo and color palette more appropriate to the up-and-coming hipster neighborhoods of Eagle Rock and Highland Park. Testimonials of local clients are prominently displayed along with information on diet, nutrition, stress reduction and massage therapy, a service also offered by Mendoza’s clinic.

New signage featuring the new logo illustrating healing hands creating the shape of an “M” has already appeared on the storefront of Mendoza’s Colorado Blvd. clinic.

“When I drive by my clinic and see my new sign, I realize how important it has been for my branding to reflect my own values,” said Mendoza. “I didn’t add the phone number or website address to the sign. Just warm, welcoming colors and healing hands. That’s the story. That’s what you get when you come to Mendoza Chiropractic.”